Responsibilities

• Formulates marketing strategies and creative direction in alignment with the brand objectives.

• Conceptualize and develops short-term and long-term strategic marketing plans to meet the company’s expectations and delivers the annual budgets.

• Ensures marketing plans and programs are efficiently implemented to meet targeted growth and achieve all milestones.

• Ensures expenditures are maintained within approved budgets.

• Manage brand P&L and budget to deliver profit and sales targets.

• Responsible for development of new products in terms of concept, formulation and packaging.

• Prepares sales and marketing reports to facilitate brand review and analysis.

• Conduct presentation and meeting with sales team and retailers.

• Monitors competitors’ activities; analyzes pricing positions.

• Organizes ATL and BTL activities and events.

• Carries out market research and consumer survey to assess brand health and opportunity.

• Dealing with market researchers and focus group.

 

Requirements

• Possess a recognized degree in Marketing or equivalent.

• Have at least 5 years of marketing or brand management experience in FMCG environment.

• Strong verbal and written communication in English.

• Analytical and result oriented.

• Effective teamwork and commercial mindset.